Skip to Main Content

Photo by Matt Popovich via Unsplash


Storyboarding helps teams explore and communicate user interactions with a product or service in a visual, narrative driven format. Storyboards encourage empathy and engagement because people are hard-wired to respond to stories. Adding visual elements more effectively communicates emotions, struggle, and triumph than words alone, even if sketches or illustrations are rudimentary or roughly drawn.


Storyboarding is often more effective when it is informed by these complementary methods.


  1. Identify the story you want to tell. Use on the different use cases or scenarios in which users interact with your product or service for inspiration. Establishing a compelling story with specific characters and a clear sequence of events is important, so don't rush this step.
  2. Sketch out the key moments in your story with text and arrows. Key moments include the initial context, triggers, decision points, and final outcomes (and the benefits or problems they produce).
  3. Add emotional states to your key moments. Indicate what your main character is feeling. Emotional states can be communicated with words, simple drawings, or icons.
  4. Draw each step as a storyboard frame. Focus on communicating your story's plot and your character's state of mind. This is less about how well you draw and more about what you choose to show.
  5. Ensure that the outcome of your story is clear. What did the user's actions and decisions produce? Are they better (or less better) off than when they begain? How did your product or service (or the lack thereof) contribute to that outcome?
  6. Annotate each scene with a description of what the user is attempting to do. Describe what general feeling or experience the team wants the user to have.
  7. Review your storyboard with the product team and stakeholders for feedback. Iterate until the storyboard represents a shared vision of the scenario and progression of scenes.
  8. Create a polished version of the storyboard if you plan to use it for future work or in other external contexts.


Storyboarding typically produces insight and solutions focused on these areas:

  • User Preference

    Elements, arrangements, or qualities of experience design that user state or show are valuable to them.

  • User Behavior

    Information about how users currently use a site, service, or resource.

Storyboarding Resources

Next Steps